Did you know?
Did you know that customer loyalty programs are everywhere now from Zellers and Air miles to banks such as BMO and Royal Bank. Most people like to use their points towards money rewards, travel, or other merchandise in the store but others will donate a certain amount of points to charities. An example of a company that has this option is the Royal Bank. They have a program where you can donate miles to Hope Air, which flies people to a remote locations to larger centres to recieve medical treatment. Alot of people don't know about these options, but others donate through there own charities as well. The Hudson Bay Company was one of the companies to capitalize on donating programs to charities(Guffey, Rhodes & Rogin, 2008, p.272). Through the Hudson Bay Company customers can donate to the Canadian Red Cross, this support has grown, and now it is estimated that Hbc cardholders donate approximately $50,000 per year for each initiatives the company supports. These initiatives are (1)the Zellers Family funs, which supports organizations committed to family causes; (2)the Bay's Well Into the future program, which assists cancer support, research and patients; and (3) the Canadian Red Cross (Guffey, Rhodes & Rogin, 2008, p.272). Hopefully now some people can have a different outlook on how and where they could use their rewards points towards!
Did you know that customer loyalty programs are everywhere now from Zellers and Air miles to banks such as BMO and Royal Bank. Most people like to use their points towards money rewards, travel, or other merchandise in the store but others will donate a certain amount of points to charities. An example of a company that has this option is the Royal Bank. They have a program where you can donate miles to Hope Air, which flies people to a remote locations to larger centres to recieve medical treatment. Alot of people don't know about these options, but others donate through there own charities as well. The Hudson Bay Company was one of the companies to capitalize on donating programs to charities(Guffey, Rhodes & Rogin, 2008, p.272). Through the Hudson Bay Company customers can donate to the Canadian Red Cross, this support has grown, and now it is estimated that Hbc cardholders donate approximately $50,000 per year for each initiatives the company supports. These initiatives are (1)the Zellers Family funs, which supports organizations committed to family causes; (2)the Bay's Well Into the future program, which assists cancer support, research and patients; and (3) the Canadian Red Cross (Guffey, Rhodes & Rogin, 2008, p.272). Hopefully now some people can have a different outlook on how and where they could use their rewards points towards!
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