LoyaltyOne

There are many loyalty programs around the world and LoyaltyOne is one of them. At LoyaltyOne they have the Air Miles reward program, "where it consists of over 10 million Collector accounts in more than two-thirds of Canadian households. There are 300 customer contacts, $500 million worth of rewards redeemed annually and 1,000 cards swiped every minute."(http://loyalty.com/solutions/loyalty-programs) LoyaltyOne, is one of the most recognized customer loyalty organizations out there to date. Air Miles rewards program was "officially launched on March 30, 1992,  the AIR MILES Reward Program attracted nearly 2 million Collectors in its first six months. The AIR MILES brand became one of the most recognized in Canada, and the business behind it helped shape the loyalty industry across North America and around the globe." (http://loyalty.com/solutions/loyalty-programs) Air Miles allows your to gain points for travelling through purchases at certain stores and banks such as Metro, gas stations and Bank of Montreal. Having Air Miles start from Canada and move around the world is a great honor for the makers of Air Miles: Craig Underwood, Sam Duboc and Rob Gierkink, this was a big accomplishment. To think that this has inspired other stores to follow as well but with their own reward programs is incredible. What will they think of next?