Restaurant Loyalty Programs

So far in my other posts I have talked about customer loyalty programs in general as well as LoyaltyOne program. There are many other place in the world that participate in the customer loyalty programs, one of them that would benefit from the loyalty programs is restaurants. When you go out to eat what better way to gain "points" or rewards then somewhere you can eat at. If restaurants had "loyalty cards", customers who came in to eat could gain points from ordering food, or they could track the foods that the customers like and when their birthday's are so they could get a "reward" for going to the restaurant. They could also offer an appetizer after a certain amount of points or visits to get the customers to keep coming back, this could be tracked by either how many visits or how much they spend. Although SPC (Student Price Card) also offers some kind of discount or free appetizer at certain restaurants such as Swiss Chalet or Harvey's, this is not really considered a loyalty program because you are not getting points although you are getting the discount. What do you think about customer loyalty programs in restaurants?